Game, Set and Match for Medicash – Title Sponsorship for The Liverpool International
Leading Liverpool-based health cash plan provider Medicash has been announced as the title sponsor for The Liverpool International Tennis Tournament 2012 as it celebrates entering its second decade.
The event, will be held at Calderstones Park in Liverpool between 21 – 24 June and includes one day for youngsters (June 20), followed by the four day main tournament event, which organisers hope will attract over 25,000 spectators.
Established over 140 years ago, Medicash is one of the largest and most established healthcare cash plan providers in the UK, offering a wide range of affordable health plans for companies, individuals and intermediaries.
Medicash chief executive Sue Weir, said, “As a health cash plan provider we’re delighted to show our support for the Liverpool International Tennis Tournament in this, its eleventh year. It is always a fantastic event and this year promises to be no different, showcasing the cream of British tennis, together with true legends of the sport.
“The tournament has worked with more than 60,000 children and young people in schools and youth clubs across Merseyside since it began in 2002, supporting health, wellbeing and engagement in sport. It’s an ethos which reflects what Medicash is all about, and we are very proud to sponsor such an exceptional event during this Olympic year.”
Tournament Director, Anders Borg adds: “I’m delighted that Medicash will be joining us as the title sponsor this year. Our organisations have a very similar ethos, so this is a great partnership for us.”
He adds, “The tournament, now in its eleventh year, is one of the North West’s most popular annual sporting events, and I cannot state the importance of our corporate sponsors enough in ensuring our continued success – especially our title sponsor. Without their financial support, we simply wouldn’t be able to run the event.”
