The Williams BMW Liverpool International has been present in world’s biggest and most prestigious media channels with the great names that has surfaced the court. In order to deliver the most beneficial partnership packages and create ROI (Return of Investment) for the event’s partners and sponsors, the media presence has been always a priority for the organisers. The tournament has been able to create many unique stories from discovering talents, to breaking records, creating names and having come backs. The biggest media outcome yet just recently about reigning Wimbledon Champion Marion Bartoli having her mini come back to Liverpool International made an astonishing milestone in the event media history. In addition to extensive local and broadsheet coverage in the UK the news also reached more than 200 quality news websites and papers around the world with a readership reach of more than 630 million.
Press Launch TBA
General Media Overview
Media Value – Circa £1m
Reach – Circa 25m
Spectators – 10,000 per tournament
Website hits – 0.5m
Database – 125,000
Kids camp – 6,000
Integrated packages including on-court branding, entertainment, high-end hospitality, community programmes, PR and promo activities prior and during the event and player appearances are among the many assets available to you in addition to valuable introduction to an unmatched affluent audience.
Affluent, educated and evenly composed of men and women, tennis fans represent a premium demographic that has consistently demonstrated strong loyalty to sponsors.
Liverpool International Audience
- 10,000 general public, between 35 and 65
- 2000 corporate clients, between 25 and 45
- 5000 children, between 7 and 12